Designer:
Laimute Varkalaite
Lithuania

An idea of logotype design was inspired by Phi 1:1.618 proportion, one of the basic dimensions in architecture. Phi is often detected in nature, in a human body and is widely used as a starting point in many arts. On the other hand, it is a mathematical method which makes it possible to calculate an ideal proportion of objects.
Creating this logo Phi was a basis for starting to design a logotype. Several questions were involved: how to connect mathematics and architecture, how to create an easily recognizable sign, and to keeps its legibility. These tasks are the main ones for a graphic designer when he creates logotypes / signs / pictograms.

The design process: