Nexus 2018 Logo Competition

Nexus 2018

Nexus 2018 Logo Design Competition

The 2018 edition of the “Nexus. Relationships Between Architecture and Mathematics” international conference on architecture and mathematics included a competition for the logo. The conference logo appeared on the website, on all printed announcements and posters concerning the conference, and on all conference material. The logo will also appear on the cover of a future issue of the Nexus Network Journal. There as no monetary prize for the winning logo but the designer will receive credit whenever the logo appears.
The winning logo was selected by the members of the Scientific Committee of the conference and also appeared on the covers of the publications containing the abstracts and posters and the Ph.D. Day presentations. 
The designer of the logo was asked to capture the “nexus” of architecture and mathematics, the interdisciplinary subject of the Nexus conferences. References to the conference venue in the city of Pisa were also appreciated. Designers had to remember that the logo design as to be meaningful at a variety of scales, from full-size to thumbnail.

The Winning Design for the Nexus 2018 Logo Competition 

Nexus2018 Logo02

 

Winning design by Ivan Mechkunov

The designer's statement:

The coincidence of the Nexus conference venue and the birthplace of Leonardo of Pisa, a.k.a. Leonardo Fibonacci, is the major departing point for the logo design.
The design concept is based on the 3-dimensional representation of the geometrical sequence of squares with Fibonacci numbers as their sides.
The squares with side 1 are the bases of the highest volumes of the composition. The sequence continues with diminishing heights of the volumes with sides 2, 3, 5, 8, 13, etc. of their square bases.
The requirement for the 21x21 cm format of the logo informs the final appearance. Since 21 is a Fibonacci number, the logic of the composition follows naturally the Fibonacci sequence.
The place of the conference is marked by the subtle presence of the Leaning Tower of Pisa – a world famous landmark and a symbol of the city.